IDENTITY, NOT ACCESSORY

Own your identity, your individuality. Hair is not superficial, it goes beyond looks.

Hair evolves with you.

Inclusive + diverse products for a personalized approach to hair.

TOP SHELF WITHOUT THE BS

Back of Bottle/ BOB provides you with everything you need in a top-shelf product, minus the BS.

Innovative, high performance formulations using premium ingredients without mystery.

Luxury without cliches. BOB is for hair, not hair types.

BEAUTY WITHOUT TOXIC ATTITUDES

Back of Bottle/ BOB celebrates diversity and inclusivity, and believes in the beauty of personal identity.

OUR INGREDIENT STORY

Back of Bottle/ BOB is formulated with ingredients that are high performance. clean. green, and sustainable.

Innovative formulations crafted with new-to-industry, scientifically proven ingredients and technology.

Enhancing the health and well-being of scalp hair, Back of Bottle/ BOB shampoos have NO sulphates or other harsh surfactants that may strip natural oils and irritate skin. Back of Bottle/ BOB shampoos + conditioners have NO silicones which can build up on scalp and skin, causing issues.